Strategy-first e-commerce & website builds for growing businesses
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Great design gets you noticed Strategy
gets you paid.
The marketplace keeps raising its cut.
You look good online and still don't convert.
You're not sure a new website will pay for itself.
I build websites and stores differently.
I plan it, design it, build it and help you sell it, so every project starts with a plan for what it is meant to achieve, whether that is booking more clients or selling more product.
Book a Project →
Why Sekala ?
Strategy comes first.
I start by getting clear on who actually buys from you and what makes them tick, then design the whole thing around that. Every page ends up with a purpose instead of filling space.
Four skills, working together.
You get someone who handles the strategy, the design, the development and the marketing, so your project never stalls in a handoff between three people who have never met.
03
Marketing is baked in.
I come from marketing, so your site launches ready to bring in customers instead of waiting for them.
What that actually means?
Our Work
glossyboys.com.au
Glossy Boys
Visit live site →primevenetianplaster.com.au
Prime Venetian Plaster
Visit live site →justlights.com.au
Just Lights
Visit live site →sleepco.com.au
Sleepco
Visit live site →More of my work
What I can build you
Starter website
For the new business
Investment: from AU$1,500
A complete website for your new or small business: up to five custom designed pages, hand coded to load fast, and built to turn visitors into enquiries. Before I design a single page, we get clear on who your customers are and what the site needs to do.
What’s included
- Strategy call and a one page site plan
- Custom design, up to 5 pages (typically home, about, services, contact and one more)
- Hand-coded for speed, or built on Webflow, Framer or Squarespace if that fits you better
- Mobile-first build with on-page SEO basics, titles, meta and structured data
- Contact form or WhatsApp button, wired and tested
- Google Analytics and Search Console set up
- 1 round of revisions, launch, and 2 weeks of post-launch fixes
Perfect for
- The new business that needs to look established from day one
- The owner still running everything through Instagram or a Linktree
- The DIY site that did its job and has now been outgrown
Custom website
For the established business
Investment: from AU$2,500
For the established business whose website stopped matching the quality of the work. Up to twelve pages with a CMS built in, so you can edit pages, publish posts and update content yourself without touching a developer, plus booking wired in and a build fast enough to show off.
What’s included
- Everything in the Starter website, up to 12 pages
- A CMS so you can edit content and publish posts yourself
- Booking or enquiry integration that fits how you take clients
- Custom interactions and animation where they earn their place
- Full SEO setup with a keyword map for every page
- Speed you can measure: I target 90+ on Google’s mobile speed test
- 2 rounds of revisions and 30 days of post-launch support
Perfect for
- The established business whose website undersells the actual work
- The service provider who wants to update pages and publish content without calling a developer
- The business getting traffic that never turns into enquiries
Shopify store
For the first-time seller
Investment: from AU$2,500
Your own store, finally. A premium Shopify theme customised to your brand, your first products loaded and organised, checkout tuned, and your customer list growing from day one instead of sitting in a marketplace’s database.
What’s included
- Strategy call and a store plan built around how your customers buy
- A premium Shopify theme customised to your brand
- Up to 25 products uploaded, organised into collections with clean navigation
- Payments, shipping zones and tax configured, checkout optimised
- Email capture connected so you start owning your customer list from day one
- On-page SEO for products and collections
- A training session so you can run the store yourself
- 1 round of revisions, launch, and 2 weeks of post-launch fixes
Perfect for
- The brand opening its very first online store
- The marketplace seller who wants to stop renting and start owning
- The Instagram seller ready for a real checkout instead of DMs
Custom Shopify store
For the growing brand
Investment: from AU$4,000
For the brand a theme can no longer keep up with. A fully custom Shopify store designed and coded from scratch, with the migration handled, the campaigns catered for, and every conversion decision documented so you know exactly why your store works.
What’s included
- Everything in the Shopify store package, on a fully custom theme designed and coded from scratch
- Custom sections and landing pages built for your campaigns
- The apps and functionality your store actually needs: subscriptions, bundles, bookings
- Migration from a marketplace or old platform, products, customers and redirects included
- Conversion decisions documented, so you know why every page works the way it does
- Welcome and abandoned-cart email flows set up
- 2 rounds of revisions and 30 days of post-launch support
Perfect for
- The growing brand that spends more time fighting its theme than selling
- The seller migrating off a marketplace or old platform without losing products, customers or rankings
- The store that needs subscriptions, bundles or features no off-the-shelf app quite delivers
Need something past these caps, a bigger site or an unusual build? Message me and I will quote it properly.
How it works?
Four steps from first chat to launch, and you will know where your project sits at every one. I reply quickly, you see the design before anything gets built, and the price we agree on is the price you pay.
We talk.
You tell me about your business and what you want. I ask the questions that actually matter. Free, and no pressure.
I plan and design.
I map the strategy and design something that fits your brand and your goals. You see it before a single thing gets built.
I build it.
I develop the whole thing, fast and clean. You review, we polish the details.
You launch and grow.
Your site goes live, quick and findable. Then I stick around if you need me.
Hi, I’m Alicia
I make beautiful websites with ulterior motives. Every page is designed to sell.
I studied software engineering and marketing. Most people pick one lane, and I got a little greedy and learned both. That combination is the whole point of Sekala: a developer who can build the tricky stuff and a marketer who knows how to make it sell, in one accountable person.
I spent the last couple of years building Shopify stores and custom sites for Australian businesses through agencies, watching what makes a store convert and what makes people click away. Now that I am on my own, you get the person who actually does the work, without the agency margin on top.
Sekala is Balinese for the seen, the real and the tangible: I take your idea and turn it into something people can visit, use and buy from, for clients across Australia, Southeast Asia and anywhere else.
- 20+sites and stores designed and built end to end
- 4xskills in one person: strategy, design, development, marketing
- 2-6 weeksfrom brief to launch
Frequently asked questions
What does Sekala do?
Sekala is a web design and development studio that builds websites and Shopify online stores for growing businesses in Australia and Southeast Asia. I handle the strategy and marketing behind every build as well.
How much does a website or online store cost?
Starter sites begin at AU$1,500, full custom sites at AU$2,500, Shopify stores at AU$2,500 on a customised premium theme, and fully custom Shopify builds at AU$4,000. Every project gets a proper quote after a quick chat, once I understand what you need.
How long does a website take to build?
Between 2 and 6 weeks depending on the package: 2 to 3 for a starter site, 4 to 6 for a custom site, 3 to 4 for a Shopify store and 4 to 6 for a custom store build. The clock starts when I have your content and photos, which is usually the real bottleneck.
Do I have to leave Shopee, Amazon or my marketplace?
No. Keep selling there if it works for you. Your own store just means you stop losing a slice of every sale, and you finally own your customer list. Plenty of brands run both, and I can help you point marketplace buyers at your own store over time.
Do I need a website if I already sell on Instagram?
If Instagram brings you sales, keep it, and give those buyers somewhere you own to land. An account can be restricted or buried by the algorithm overnight, while your own site holds your catalogue, your reviews and your customer list in a place no platform controls.
Do you work with businesses in Australia?
Yes, most of my clients are Australian. I quote in AUD, work on Australian business hours, and my past work is Australian businesses, so working with me feels local with a smaller bill than a local agency.
I’m in Indonesia or Southeast Asia. Can we work together?
Yes, happily. I love building for Indonesian and Southeast Asian businesses. Get in touch and I will quote for your project in your currency.
Which platform will you use?
Whatever fits your business best. Usually Shopify for stores, and clean custom code, Webflow, Framer, WordPress or Squarespace for everything else. You will never be locked into a platform because it happens to be the only one I know.
Can you help after the site goes live?
Yes. I offer a monthly care plan from AU$150 for updates, fixes and hosting, and a growth retainer for conversion improvements, landing pages and email marketing when you want to grow harder.